Business Lead Generation
Quality lead generation is achieved by first identifying; and then focusing all your advertising messages directly to your key areas and specific target groups.
Over the last few years there has been a phenomenal response to lead generation from advertising on hand able social media....
Business lead Generation
Generating a constant flow of quality leads is the life's blood of every business.
Over the past two years the business world has seen a massive shift from "interruption" marketing towards a much more acceptable form of advertising through social media.
This "new" social media is so effective in both generating immediate sales and ongoing lead generation that forward thinking companies are actually paying staff to leave their offices and go socialising.
Although bars and pubs are the number one choice for business lead generation, an ever increasing number of companies are targeting their advertising to venues such as Golf clubs, Sports clubs, Social clubs and all other venues where people gather socially.
The social advertising media of choice for all companies is of course the traditional beer mat.
Beer mats are a highly effective time proven advertising media with statistics to back it up.
They are a non-intrusive, highly acceptable social advertising media with an immediate call to action.
Independent surveys carried out to establish which advertising media's were seen to be intrusive; and which advertising business media were viewed as being acceptable, revealed some surprising results.
A little over 4,000 people between the ages of 18 to 55 were interviewed and asked direct questions. As you can imagine the results ranged from hate and anger to not so bad and even quite acceptable.
The surprise came when asked the question of how they viewed the advertising on beer mats.
Almost all said although they continually read and played with the beer mats; they didn't feel at anytime that they were actually being sold to.
They saw the advertising on the beer mats as being informative and indeed very useful.
Quality business lead generation comes from being able to speak to people where they are most comfortable. Our long standing social culture makes the traditional beer mat the perfect advertising media for any business.