The constant search for effective marketing solutions is due to the catastrophic failure of other advertising media's to re-segment specific target audiences for their clients. This failure means 80% of their clients advertising is in the wrong place! Resulting in today's somewhat less than effective business marketing solutions
These are the statistic for the most popular forms of advertising media in the UK during 2012 - 2013
The phenomenal rise in response statistics for the traditional beer mat is mirrored by catastrophic falls in responses to many other media.
A true sign that social media advertising is in fact the most important advertising media in these times.
Of course the breweries have been fully aware of this phenomena for many years.
Why else would they "give away" hundreds of millions of beer mats every year.. Surely not out of the goodness of their heart.
Bars and pubs are the number one choice as meeting places for friends and work colleagues, where they discuss all the latest trends and current events while relaxing with a glass of their favourite beverage. At no other time, except when they're sleeping are their minds more open to suggestion and able to store and remember information.
Companies looking for solutions are now targeting their advertising messages directly to social venues where people; their potential customers, gather together and interact socially.
Their beer mats act not only to educate potential customers about their respective brands but as a catalyst to start real and involved discussions on the latest products of interest to them.
An advertising awareness campaign conducted by T-Mobile returned a staggering 80% recall amongst their core targeted audiences; with 67% saying they would likely consider T-mobile.
MBA Independent Researchers reported that Bar advertising generated a massive 78% prompted recall among key target audiences. Indicating that the marketing solutions sort by a great many business could be answered by further investigating these social areas.