Relationship marketing is best defined as being the building of long term relationships with consumers through non-intrusive advertising strategies and objectives. Traditional non-intrusive Beer mats are a highly effective relationship marketing media well able to achieve relationship marketing objectives.
Relationship Marketing Objectives
Firstly companies must have in place an advertising and marketing strategy that attracts new customers before any relationship marketing objectives can be initiated.
Presenting the business in pictures is a well proven and effective way of advertising and marketing.
Pictures trigger a thought process in the mind and is immediately translated into "we want", "we need" or "we must have"...
We see everything in pictures, we don't see it in text or sound. We always see what we want in pictures.
Once a customer base of clients is established the business needs to protect and look after them by adopting good relationship marketing objectives and practices.
However no matter how well their needs are met some will undoubtedly "fall off" for one reason or another. So there is a need to continually look to add new prospects to the company's portfolio.
The most effective way to keep ahead of the game is to adopt a marketing and advertising campaign that specifically targets areas where potential consumers of the company's products are found.
The best and most cost effective way to target groups of potential clients and customers with pictures; is achieved by marketing and advertising campaigns on highly colourful Beer Mats.